Have you heard of the radio station, WIIFM ? This is the constant song about What’s In It FOR ME…and many Networkers feel that the ONLY reason they EVER go to an event is to get something OUT OF IT !!!
We have all seen the person who ‘works the room’ by handing out a business card or postcard or flyer to EVERYONE in the room and NEVER asking ONE THING about the other person. The ONLY reason they have attended this Networking event is to get some BUSINESS out of it. They have NO interest in finding out about what anyone else does for a living UNLESS it will offer some type of benefit for THEM and THEIR business.
It’s time to CHANGE the way Networking is done in the WIIFM station. Start thinking of others first; start finding out what YOU can do for THEM; start realizing the making connections and building relationships is the BEST way to Network with other business professionals.